On 17th Nov, 2022, The Greenland Representation in Beijing paid a visit to China Cold Chain Industry Investment Group’s headquarter office. The distinguished guests are Mr. Jacob Isbosethsen, Head of Representation of Greenland in Beijing, and Ms. Jiaxin Zhou, Commercial and Executive Officer. Mr.Guoxin Song, Chairman of CCII, Mr.Lin Ren, President of CCII and Ms.Tina Zhao, Commercial Director received the guests with hospitality. The two sides exchanged in-depth communication regarding issues such as Greenland’s high-quality aquatic products and Chinese domestic aquatic market.
Mr.Song started the meeting by introducing Coldeal, the online trading platform developed and operated by CCII, and its services and functions. Until now, there are above 100000 registered users on Coldeal. Mr. Song said that in the post pandemic era, Coldeal utilizes the Internet and digital tools to provide customers at home and abroad with safe and convenient high-quality services integrating online transactions, international trade service, cold chain warehousing, cold chain logistics, central kitchen processing and supply chain financial service. Coldeal has launched its own restaurant brand ”LOVE 2 MEAT U” in 2022 which combined both onsite dining experience and online purchase to bring safe and tasty imported cold chain food to Chinese consumers. This has also realized CCII’s mission of bringing high-quality imported food to Chinese customers’ dining tables and created a closed loop in the cold chain industry from overseas suppliers to Chinese diners. Mr.Song expressed expectations to see more Greenland’s aquatic products be uploaded and displayed on Coldeal and extended CCII’s wish to collaborate with the Greenland government to promote bilateral trade, boost mutual connection and communication, and provide safe and convenient online transaction service to clients at home and abroad.
And then Mr. Isbosethsen introduced Greenland’s aquatic product export and its market promotion in China. Mr. Isbosethsen said that Greenland is the largest island on earth, and owns the most advanced aquatic breeding and fishing technology. Greenland’s aquatic export volume accounts for 90% of its overall export. And China takes up 27% of Greenland’s aquatic exports. The purity of Greenland’s environment and its North Arctic water created tasty and nutritious aquatic food, such as shrimps, cod fish and halibut fish. Mr.Isbosethsen highlighted that the Greenland government attaches great importance to sustainability and food safety. All of Greenland’s aquatic products are certified by MSC and in meet EU standards. Mr. Isbosethsen expressed his recognition and appreciation for CCII and its wide scope of business and look forward to collaborate with CCII to promote Greenland’s aquatic products in China. Mr. Isbosethsen would like to help build connection and promote business between CCII and 3 major Greenland’s aquatic companies, namely Royal Greenland, Pola Seafood and Iceberg Seafood.
In addition, the two sides had thorough discussions on hot topics such as China’s pre-made meals industry, consumers habit, and China’s aquatic market development. A great level of consensus has been reached by the two sides regarding optimize cooperation with each other’s resources and advantages. We look forward to see more and more Greenland’s aquatic products appear on Chinese consumers’ dining tables via the support of Coldeal.